I hate pink

Okay, I don’t hate all pink. Take, for example, this shirt. I like the color of this shirt. It’s more of a salmon color, really. But I do not like pink in relation to breast cancer. 
With October coming right around the corner, I thought it would be a good time to share my hatred for the pink movement. Breast cancer has become so publicized with pink ribbons on the labels of pretty much anything one can think of that it gives people this false sense that something is being done on the front lines to end this terrible disease. But the truth is, the majority of the money that is raised by charities like Susan G. Komen’s is not used toward research, but instead, lining their CEO’s pockets. And overall cancer mortality has not changed a whole lot since the 1950’s. We are being fed serious lies every day in the form of pink propoganda. 
“Only 21% of money that Susan G. Komen for the Cure raises goes to cancer research “for the cure”. Simple math tells us that 79% of the money they raise isn’t going to anything that could produce a cure. As if that wasn’t bad enough, donating to cancer research is essentially giving free money to drug companies who make billions in profit every year, and don’t need your money, and are only interested in research that can lead to patentable, highly profitable drugs that they can sell back to you.”

Pretty sickening. 

“In 2010, Susan G. Komen for the Cure partnered with KFC who sold pink buckets of chicken “for the cure”. Apparently the folks at Komen don’t know that fast food consumption is directly linked to obesity, and that obesity is the 2nd leading cause of cancer.” 

DISGUSTING. It also sort of reminds me of the picture at my oncologists office of “Healthy eating” through breast cancer treatment. In the middle of this picture, a big ass carcinogenic piece of meat, a couple of peas on the side, a glass of frothy hormone filled milk, and a potato. And this is somehow supposed to help our odds? It’s fucking disgusting. We are fed lies literally every single day. The medical profession has no knowledge of nutrition and its ability to help the body access its own powers. It only knows drugs. And drugs bring in profits to the pharmaceutical companies who are funding many of our top medical institutions, so of course that money is going toward DRUG research, not NUTRITION research. 

“In 2011, Susan G. Komen for the Cure created and sold a perfume called “Promise Me” containing potentially cancer-causing toxic ingredients coumarin, oxybenzone, and toluene. After criticism they pulled it from the market.” 

Clearly, our best interests are not what’s important. Komen is interested in profit only, not in our health.

“In 2012, Komen Founder/CEO Nancy Brinker was paid $684,717, a 64% increase from her $417,000 salary in 2011. And this was AFTER a big drop in donations and half their 3-Day races were canceled.”

What I could do with that kind of money. Infuriating. 

“In 2012, Komen drew criticism from the medical community for using misleading statements and deceptive statistics in their ads promoting mammograms. Komen uses donation money to provide mammograms to women who can’t afford them, which seems good, until you learn that a 25-year study of 90,000 women proved that mammograms don’t save lives, and that what early detection campaigns are actually doing is overdiagnosing and funneling women into an industry of harmful overtreatment, resulting in unnecessary surgery, chemo, radiotherapy and hormone therapies.”


“In 2013, Susan G. Komen for the Cure partnered with Real Water to sell pink water bottles, even though disposable plastic water bottles contain BPA, which is linked to breast cancer tumor growth.”

It would be hard to believe that someone so involved in the world of breast cancer would be unaware of the link between BPA found in plastics and breast cancer. So hard to believe, that I do not believe it,  and think Komen represents a particularly sickening brand of capitalist-pig-evil. 

“In 2014, Komen partnered with Baker Hughes who produced 1,000 pink drill bits to be used in their fracking operations with the cutesy slogan “Doing their bit for the cure”. Fracking involves the use of 700 different chemicals, some of which, like benzene and formaldehyde, are linked to cancer.”More on komen’s partnership with an oil fracking company to “fight for the cure” below: Un-fucking-believable. 


An excerpt from a piece in the Washington post sums it up nicely:

“So, I hate October. I think pinkwashing the NFL or running sales promotions designed to earn corporations more money or refurbish their brands all around other people’s pain is sick and twisted. The color of baby blankets, fluffy cotton candy and your favorite Laffy Taffy does not represent the pain breast cancer patients have endured. Make it gray, make it black — or better yet, stop participating in the self-serving Cult of Pink and help make the switch from “Awareness” to “Action.”
How? Instead of buying pretty pink things where the majority of the profits do not go to research, donate directly to organizations that help women deal with the devastating diagnosis of cancer. Or, go see your friend and let her talk about what it’s like to lose her breasts and live with the constant fear of it sneaking up and making her endure it again. If you want to reflect on breast cancer and it’s true toll, visit and give to the SCAR Project. That is the real face of breast cancer and survivorship. Just like the confusing and contradictory cacophony of life, survivorship is ugly, hard, beautiful and joyous all at once.”


“Think Before you Pink” is a great consumer resource, with guides and questions to ask before you contribute to a charity or purchase a product. I.e, “how much of the money from this product/donation is going toward breast cancer research?”


If you know someone with breast cancer (or any cancer) ask them how they’d like you to support them. They may have a favorite charity or organization they believe in. Or they may just want your physical and emotional presence. Maybe even a delicious juice or homemade vegan meal! 
I have more to say, and I’m sure I’ll edit this post later, but it felt good to get this information out, even if it’s a bit jumbled right now. 

6 thoughts on “I hate pink

  1. Love that we agree on this I thought I’d get some crap for writing a post about not being a pink girl and am glad there are others who feel that way! I’ve always felt it was dangerous to hide behind the false protection of a color! They should change it to green. At least green things are good for you.


    1. I’m pretty sure we would be friends in real life. Reading your posts made me smile and laugh out loud. Indeed, screw the pink. Yes, green all the way. Mmmm kale spinach dandelion root…. On the subject of green, loved your post about foods to stop eating. We are nutritionally on the same page, as well! Happy October! I’m boycotting pink this month 😉


      1. I’m with ya! And plus, we both have breast mounds. Hot. Seriously, get the stick on nipples and you’ll be amazed at how normal they look. I don’t wear them but I stick them on every once in a while and say, oh, okay, that’s kinda normal…

        I want to add a recipe link to my blog so I’ll check out your recommendations!

        Back to the pink thing – is it not weird that through all the countless checks and tests and follow-ups, nobody ever referred us to a wellness clinic that showed you how to eat and exercise not stress out so f’ing much? Instead it was like, do you want ambien, xanax, some more oxycodone?

        Stay tough and wear green. And screw people who aren’t good for you. Hold out for someone who loves you AND your scars and experiences. We have something really special that most people don’t. It’s an insight that elevates us and allows us to not give a shit about stuff that doesn’t contribute to our overall wellness. Shed the layer of riff raff! xoxoxo


  2. I could NOT agree with you more! You certainly did a lot of research! A person would think after 30 years that MOST people would be aware of breast cancer by now!

    How about we start a campaign to reduce our risk of developing this dreaded disease in the first place?

    Like you, pink is NOT my favorite color either! I DO love your salmon blouse! I DO like pink for another reason…it reminds me of my mother-in-law-the kindest, sweetest woman I have ever met. (She did not die from a breast cancer diagnosis.)

    Thank you for visiting my website!

    Liked by 1 person

    1. Thank you for your nice comment, it’s so encouraging to find more women who have dealt with breast cancer who also are not big fans of the “pink ideology”. Yes, prevention and risk reduction is absolutely important, and I don’t know why that isn’t where the focus is… it’s a crazy world we live in. Thanks for reading my rant!! ✨


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